Not every page uses the same logic
TopRated NZ has both structured directory pages and editorial shortlist pages. A directory page may prioritise data structure and category fit. A buyer guide may take a stronger editorial view about business fit, delivery style, local relevance, or category usefulness.
Core factors we may consider
Local relevance
How clearly the business serves the city, suburb, or geographic market the page is meant to help.
Category fit
Whether the business belongs naturally on the page instead of being stretched into a weak category match.
Buyer fit
Whether the business suits the likely reader, such as small businesses, homeowners, or local service buyers.
Clarity and trust
How clearly the business presents its offer, website, contact pathway, and service scope.
How ranked guides are approached
On editorial guides, we may rank businesses according to the practical question the page is trying to answer. That often means ranking by fit rather than trying to declare a single universal best provider for every reader.
- A business may rank highly because it is the strongest fit for the likely buyer profile on that page.
- A larger or more expensive business may rank lower if it is a weaker commercial match for the page's audience.
- A specialist may rank above a generalist if the page is addressing a narrow need.
What does not automatically determine rank
- Submitting a listing request.
- Paying for promotion or advertising.
- Being the biggest brand in a category.
- Asking to be placed above another business.
Why rankings can change
Rankings and ordering can change when category coverage improves, a new business is added, a page focus becomes clearer, or a factual correction changes how a business fits the page.